SEO News & Updates
Breaking news, updates, trends, and the latest info you need to know about SEO, Google and other search engines, top PPC platforms, and popular social media networks
Microsoft Enforces Mandatory Clarity Integration for Third-Party Publishers
Microsoft has begun strictly enforcing a new policy requiring all third-party publishers in the Microsoft Advertising network to install Microsoft Clarity. Any publisher that does not have Clarity running on their site will not be paid for impressions or clicks.
OpenAI Rolls Out GPT-5.1 Instant and Thinking Models With Smarter Behavior
OpenAI has released GPT-5.1 Instant and GPT-5.1 Thinking, introducing major improvements in instruction handling, reasoning behavior, and conversational style. The update begins rolling out to paid ChatGPT users today, with access expanding to free users afterward. OpenAI says GPT-5.1 responds
Google’s New Form Helps Businesses Report Negative Review Extortion Scams
With Negative Review Extortion Scams on the Rise, Google Urges Businesses to Use Its New Reporting Form Google has rolled out a dedicated reporting form to help businesses fight back against the growing problem of negative review extortion scams. The
Is AI Search SEO Distracting Marketers from Bigger Opportunities Like YouTube?
Is AI Search SEO Leaving Bigger Opportunities Behind? A recent episode of the Ahrefs Podcast has sparked a timely discussion about the current state of AI-driven SEO and how marketers might be overlooking more valuable opportunities in pursuit of AI
Google Introduces Query Groups in Search Console Insights to Simplify Search Data Analysis
Google has announced a major update to Search Console Insights, introducing a new feature called Query Groups that uses AI to organize similar search queries into clusters. This update, revealed in a Google Search Central Blog post published on October
Google Removes More Structured Data Types and Search Features to Simplify Results
Google has announced another round of structured data and feature removals from its search results as part of ongoing efforts to simplify the user experience. Google’s John Mueller shared the update on the official Google Search Central Blog, stating that the company
Google AI Overviews Led 61% Drop in Organic and 68% Drop in Paid CTRs Across Search
A recent study by Seer Interactive has revealed a significant decline in click-through rates (CTRs) for both organic and paid search results, especially in informational queries featuring Google AI Overviews. According to the data, organic CTRs for these queries dropped
Google Warns Against Relying Too Much on SEO Audit Tool Scores
Google has issued a warning about relying too heavily on SEO audit tool scores, urging SEO professionals to focus more on site-specific context when performing technical audits. Martin Splitt, a member of Google’s Search Relations team, shared these insights in
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