eCommerce SEO That Works: 2x Traffic and 3x Sales for a National Hemp-Derived Ecommerce Brand

Image: Since the SEO campaign began in Aug 2024, the client’s eCommerce site has seen significant growth in clicks and impressions.

Client Overview

Our client was a national e-commerce retailer specializing in Delta‑8 THC and other hemp-derived products. While the site offered a wide range of in-demand products and served a growing customer base, it faced challenges with SEO visibility in a competitive space, resulting in missed opportunities for organic traffic, sales, and inconsistent rankings for high-value commercial/transactional keywords.

The Challenge

In an increasingly saturated cannabinoid and Delta-8 market, our client’s site faced stiff competition from both established e-commerce giants and niche retailers with strong SEO visibility. Ranking for high-converting keywords like “muha cart”, “3g disposable vape”, etc. proved difficult without a targeted SEO strategy and improved on-site/content optimization.

Our Rock Solid SEO Strategy

We implemented a comprehensive e-commerce SEO strategy that included a full-site SEO audit, category, brand, and product page optimization, as well as the creation of high-intent, search-optimized content. This approach improved keyword visibility and organic traffic across key commercial and transactional pages. 

Here’s how we doubled organic traffic and 3X their sales:

  • Technical SEO Audit & Fixes
  • Performed Comparative & Competitive Analysis Audit
  • Keyword Development & Intent Research 
  • Performed Thorough SEO Content Audit & Relaunch Prioritization For Bottom Of The Funnel Content Types:
    • Product Category Page (PLP)
    • Product Detailed Page (PDP)
    • Brand Page & more..
  • Authority Building with Quality Backlinks

The Results

Image: Following the relaunch and SEO optimization of the product category page, including updates to meta tags, intro copy, and on-page structure, clicks and impressions trends saw a significant boost

Image: Since the SEO campaign began in Aug 2024, the client’s eCommerce site has experienced significant growth in organic keywords and traffic, as reported by Ahrefs.

Image: Ahrefs traffic segment shows the site’s organic traffic is strategically distributed across category, brand, and product pages, which is great for an e-commerce site. 

Image: Ahrefs data indicates that the site’s top-performing pages span brand, category, and product URLs, which is great for an e-commerce site.

Timeline: Aug’2024 – Feb’2025

Client Overview

Industry :

E-commerce

Scope & Deliverables :

Full

Website Platform :

Wordpress

Primary Market :

North Carolina

Timeline :

Aug’2024 - Feb’2025

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I’ve worked with Rambabu for over a year now on several websites and he’s helped me get results with more traffic. In particular he’s got a good understanding of Technical SEO.

— Erin Stone

Founder, Stone Systems (Australia)
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