Image: Since the SEO campaign began in Aug 2024, the client’s eCommerce site has seen significant growth in clicks and impressions.
Client Overview
Our client was a national e-commerce retailer specializing in Delta‑8 THC and other hemp-derived products. While the site offered a wide range of in-demand products and served a growing customer base, it faced challenges with SEO visibility in a competitive space, resulting in missed opportunities for organic traffic, sales, and inconsistent rankings for high-value commercial/transactional keywords.
The Challenge
In an increasingly saturated cannabinoid and Delta-8 market, our client’s site faced stiff competition from both established e-commerce giants and niche retailers with strong SEO visibility. Ranking for high-converting keywords like “muha cart”, “3g disposable vape”, etc. proved difficult without a targeted SEO strategy and improved on-site/content optimization.
Our Rock Solid SEO Strategy
We implemented a comprehensive e-commerce SEO strategy that included a full-site SEO audit, category, brand, and product page optimization, as well as the creation of high-intent, search-optimized content. This approach improved keyword visibility and organic traffic across key commercial and transactional pages.
Here’s how we doubled organic traffic and 3X their sales:
- Technical SEO Audit & Fixes
- Performed Comparative & Competitive Analysis Audit
- Keyword Development & Intent Research
- Performed Thorough SEO Content Audit & Relaunch Prioritization For Bottom Of The Funnel Content Types:
- Product Category Page (PLP)
- Product Detailed Page (PDP)
- Brand Page & more..
- Authority Building with Quality Backlinks
The Results
Image: Following the relaunch and SEO optimization of the product category page, including updates to meta tags, intro copy, and on-page structure, clicks and impressions trends saw a significant boost
Image: Since the SEO campaign began in Aug 2024, the client’s eCommerce site has experienced significant growth in organic keywords and traffic, as reported by Ahrefs.
Image: Ahrefs traffic segment shows the site’s organic traffic is strategically distributed across category, brand, and product pages, which is great for an e-commerce site.
Image: Ahrefs data indicates that the site’s top-performing pages span brand, category, and product URLs, which is great for an e-commerce site.
