Our client was a family-owned business that sells aluminum toolboxes across Australia. It has one of the largest and most comprehensive ranges of premium aluminium toolboxes, such as ute toolboxes, aluminium canopies for the ute, truck toolboxes, dog boxes, trailer toolboxes, and so on.
Our client was completely new in the market, so we had to do everything from scratch. They were looking to grow direct sales through eCommerce on their website.
The major challenge: A well-established business was already dominating organic search for high-value commercial and transactional keywords.
Our Rock Solid SEO Strategy
We implemented a comprehensive e-commerce SEO strategy that included a full-site SEO audit, category, brand, and product page optimization, as well as the creation of high-intent, search-optimized content. This approach improved keyword visibility and organic traffic across key commercial and transactional pages.
Here’s what we did:
- Technical SEO Audit & Fixes
- Performed Comparative & Competitive Analysis Audit
- Keyword Development & Intent Research
- Performed Thorough SEO Content Audit & Relaunch Prioritization For Bottom Of The Funnel Content Types:
- Product Category Page (PLP)
- Product Detailed Page (PDP)
- Authority Building with Quality Backlinks
The Results
Image: Since the SEO campaign began, the client’s eCommerce site has seen significant growth in organic traffic, as referenced by ahrefs.
Image: Since the SEO campaign began, the client’s eCommerce site has experienced significant growth in organic keywords and traffic value, as reported by Ahrefs.
Image: Following the relaunch and SEO optimization of the product category page, including updates to meta tags, intro copy, and on-page structure, keyword visibility and traffic have seen a significant boost.
