Our client is a Las Vegas-based law firm specializing in personal injury and employment cases. While the firm had a strong local reputation, it struggled with poor SEO visibility, leading to inconsistent organic leads and limited exposure for high-value keywords.
The Challenge
In a highly competitive Las Vegas legal market dominated by personal injury and employment firms with strong SEO foundations, the client struggled to rank for critical keywords such as “Las Vegas car accident lawyer”, “Las Vegas employment lawyer.” Competing effectively required a strategic SEO campaign paired with a modern, conversion-focused website to stand out against top competitors like Naqvi Injury Law and Richard Harris Law Firm.
Our Rock Solid SEO Strategy
We implemented a comprehensive SEO strategy that included SEO audit, authoritative content creation and optimization, and a targeted local SEO approach. This combination directly addressed the firm’s visibility challenges and laid the foundation for sustainable growth.
Likewise, to future-proof visibility in AI search/LLMs, we optimized for LLMs as well, and this is exactly what we did and get results:
LLM-Based Semantic SEO Content Audit:
- Checked if existing content is written in a way that can be easily summarized/synthesized by AI.
Content Re-Structuring for LLMs
- Rewritten or enhanced content into Q&A, FAQs, concise definitions, comparison tables, and formats that LLMs can easily use for answers.
Here’s how we turned our client website into a lead-generating machine:
- Technical SEO Audit & Fixes
- Keyword Development & Intent Research
- High-Impact Content Creation & Content Relaunch Strategy
- Local SEO & Google Business Profile Optimization
- Content Re-Structuring/Re-Optimization for LLMs
- Authority Building with Quality Backlinks
The Results
Image: Since the SEO campaign began in late December 2024, the firm’s website has seen significant growth in clicks and impressions.
Image: Since the SEO campaign began in late December 2024, the firm’s website has experienced significant growth in organic keywords and traffic, as reported by Ahrefs.
Image: The total number of organic leads is improving after we initiated SEO campaign from January, 2025.
Image: This rise in AI citations shows our LLM-focused content optimization is working. By restructuring content into clear summaries, Q&As, definitions, etc., we made it more extractable for systems like Google AI Overview, Perplexity, Gemini driving increased AI citations and visibility.
Image: This screenshot shows Google AI Overview surfacing our client’s practice area based page being cited in an AI-generated answer, demonstrating how our LLM-focused content optimization has improved the site’s authority and visibility in AI-driven search results.
This is exactly what client said to us “ Great work team! This improper turn page just got a signed case” after publishing.
Timeline: Dec’2024 – Ongoing
While major improvements were implemented during this initial phase, the campaign is ongoing, with continued content development, authority building, and performance optimization efforts driving sustainable growth.
