Law Firm SEO That Works: 380% More Traffic and 400+ Leads in Just 3 Months

minnesota-injury-lawyers

Image: Since the SEO campaign began in late November 2024, the firm’s website has seen significant growth in clicks and impressions.

Client Overview

Our client is a Minneapolis-based litigation firm specializing in employment and civil rights cases. While the firm had a strong local reputation, it struggled with poor SEO visibility, leading to inconsistent organic leads and limited exposure for high-value keywords.

The Challenge

In a highly competitive Minneapolis legal market dominated by firms with strong SEO foundations, the client struggled to rank for critical keywords, such as “employment lawyer Minneapolis.” Competing required both a strategic SEO campaign and a modern, conversion-focused website.

Our Rock Solid SEO Strategy

We implemented a comprehensive SEO strategy that included SEO audit, authoritative content creation and optimization, and a targeted local SEO approach. This combination directly addressed the firm’s visibility challenges and laid the foundation for sustainable growth. 

Here’s how we turned our client website into a lead-generating machine:

  • Technical SEO Audit & Fixes
  • Keyword Development & Intent Research
  • High-Impact Content Creation & Content Relaunch Strategy
  • Local SEO & Google Business Profile Optimization
  • Authority Building with Quality Backlinks

The Results

Image: Since the SEO campaign began in late November 2024, the firm’s website has experienced significant growth in organic keywords and traffic, as reported by Ahrefs.

Image: The total number of organic qualified leads from January to April 2025.

Timeline: Dec’2024 – Feb’2025

While major improvements were implemented during this initial phase, the campaign is ongoing, with continued content development, authority building, and performance optimization efforts driving sustainable growth.

Client Overview

Industry :

Law Firm

Scope & Deliverables :

Full

Website Platform :

Wordpress

Primary Market :

Minneapolis

Timeline :

Dec’2024 - Feb’2025

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I’ve worked with Rambabu for over a year now on several websites and he’s helped me get results with more traffic. In particular he’s got a good understanding of Technical SEO.

— Erin Stone

Founder, Stone Systems (Australia)
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