Image: Since the SEO campaign began in late November 2024, the firm’s website has seen significant growth in clicks and impressions.
Client Overview
Our client is a Minneapolis-based litigation firm specializing in employment and civil rights cases. While the firm had a strong local reputation, it struggled with poor SEO visibility, leading to inconsistent organic leads and limited exposure for high-value keywords.
The Challenge
In a highly competitive Minneapolis legal market dominated by firms with strong SEO foundations, the client struggled to rank for critical keywords, such as “employment lawyer Minneapolis.” Competing required both a strategic SEO campaign and a modern, conversion-focused website.
Our Rock Solid SEO Strategy
We implemented a comprehensive SEO strategy that included SEO audit, authoritative content creation and optimization, and a targeted local SEO approach. This combination directly addressed the firm’s visibility challenges and laid the foundation for sustainable growth.
Here’s how we turned our client website into a lead-generating machine:
- Technical SEO Audit & Fixes
- Keyword Development & Intent Research
- High-Impact Content Creation & Content Relaunch Strategy
- Local SEO & Google Business Profile Optimization
- Authority Building with Quality Backlinks
The Results
Image: Since the SEO campaign began in late November 2024, the firm’s website has experienced significant growth in organic keywords and traffic, as reported by Ahrefs.
Image: The total number of organic qualified leads from January to April 2025.
Timeline: Dec’2024 – Feb’2025
While major improvements were implemented during this initial phase, the campaign is ongoing, with continued content development, authority building, and performance optimization efforts driving sustainable growth.
