Image: Since the SEO campaign began in May 2023, the firm’s website has seen significant growth in clicks and impressions.
Our client is a Sacramento-based personal injury law firm with a primary focus on car accident cases, as well as handling truck, bus, and bicycle accidents, brain injuries, and other related personal injury cases. The firm struggled to rank for its core practice areas, resulting in poor organic lead flow and limited exposure for high-value keywords.
The Challenge
In a highly competitive Sacramento, CA legal market dominated by firms with strong SEO foundations, the client struggled to rank for critical keywords, such as “sacramento car accident lawyer”, “sacramento truck accident lawyer” and more. Competing required both a strategic SEO campaign and a modern, conversion-focused website.
Our Rock Solid SEO Strategy
We implemented a comprehensive SEO strategy that included SEO audit, authoritative content creation and optimization, and a targeted local SEO approach. This combination directly addressed the firm’s visibility challenges and laid the foundation for sustainable growth.
Here’s how we turned our client website into a lead-generating machine:
- Technical SEO Audit & Fixes
- Keyword Development & Intent Research
- High-Impact Content Creation & Content Relaunch Strategy
- Geo-Targeted Practice Area Pages
- Supporting Cluster Pages
- Supporting Blog Posts & More
- Advanced Schema Markup & Implementation
- Local SEO & Google Business Profile Optimization
- Authority Building with Quality Backlinks
The Results
Image: We were able to rank for high-value terms after content relaunch/optimization as reported by Ahrefs.
Image: These high-value terms have consistently ranked in the top 10 over time, as reported by Ahrefs.
Image: The total number of organic qualified call leads in September as reported by CallRail.
Timeline: May’ 2023 – Ongoing
While major improvements were implemented during this initial phase, the campaign is ongoing, with continued content development, authority building, and performance optimization efforts driving sustainable growth.
