Our client was a B2B SaaS platform for advertisers and creative teams that centralizes ad research, creative analytics, and brief creation. While the product serves a fast-growing base and integrates with major ad platforms, it faced challenges with SEO visibility in a crowded martech space, resulting in missed opportunities for qualified organic traffic, demo requests, and inconsistent rankings for high-value research and comparison keywords.
The Challenge
In a saturated creative intelligence market, the site was competing against full-stack marketing platforms and niche ad spy tools with strong SEO capabilities. Without a focused product-led SEO content strategy and better information architecture and on-page optimization, ranking for high-intent queries was challenging for them.
Our Rock Solid SEO Strategy
We executed a product-led SEO and content strategy aligned to the platform’s core workflows. Alongside a technical audit and fixes, we launched programmatic ad library pages by platform, industry, and brand, plus feature-led landing pages and a research hub to drive in-product action.
We also added comparison and alternatives pages, strengthened internal linking, schema, and UX, and prioritized “sweet spot keywords” optimization ranking in the positions 4–20. By prioritizing, we rapidly improved their ranking within a short timeframe, delivering quick wins in qualified organic traffic, trials, and demo requests.
Here’s how we improved 2,372.22% Organic Traffic Growth in 6 Months:
- Critical Technical SEO Audit and Fix
- On-Page Audit & Fixes
- Sweet Spot Keyword Optimization
- Optimize Meta Tags
- Power Page Internal Linking
- Content Relaunch Strategy
- Create a Detailed Topical Map
- Product Led SEO Content Strategy & Optimization
- Top of the funnel content types
- Middle of the funnel content types
- Product Led SEO Content Strategy & Optimization
The Results
Image: These are keywords we identified as a sweet spot, and optimizing them has significantly improved organic traffic.
Image: Since the SEO campaign began, the site has seen significant growth in clicks and impressions.
Image: Since the SEO campaign began, the client’s site has experienced significant growth in organic keywords and traffic, as reported by Ahrefs.
Image: Following the relaunch and SEO optimization of sweet spot pages, including updates to meta tags and on-page/content structure, ranking had significantly improved.
