Image: Since the SEO campaign began, the website has seen significant growth in clicks and impressions.
Our client was a counselling centre based in Vancouver, British Columbia, specializing in mental health services, including individual and couples counselling, low-cost options, EMDR, psychedelic integration, e.t.c.
The Challenge
Although established in 2014 with a solid local reputation, most inquiries came from branded search and referrals. From here, it concludes that the site wasn’t generating enough organic traffic and leads from new customers who were unfamiliar with the brand.
Likewise, Vancouver’s counselling market is saturated with clinics, multidisciplinary practices, and high-authority directories targeting the same local and service keywords, making page-one rankings tough. As a result, we conducted an overall SEO site quality audit to improve organic traffic.
Our Rock Solid SEO Strategy
We implemented a comprehensive SEO strategy that included SEO audit, authoritative content creation and optimization, and a targeted local SEO approach. This combination directly addressed the firm’s visibility challenges and laid the foundation for sustainable growth.
Here’s how we turned our client website into a lead-generating machine:
- Technical SEO Audit & Fixes
- Keyword Development & Intent Research
- High-Impact Content Creation & Content Relaunch Strategy
- Geo-Targeted Service-Based Pages
- Supporting Cluster Pages
- Supporting Blog Posts, FAQs & More
- Geo-Targeted Service-Based Pages
- Advanced Schema Markup & Implementation
- Local SEO & Google Business Profile Optimization
- Authority Building with Quality Backlinks
The Results
Image: Since the SEO campaign began, the website has experienced significant growth in organic keywords and traffic, as reported by Ahrefs.
Image: We were able to rank for high-value terms after content relaunch/optimization as reported by Ahrefs.
