How to become an SEO Expert in Nepal? A Step by Step Guide

Becoming an SEO expert in Nepal is both challenging and rewarding. If you want to become one, you’ve come to the right place. In this comprehensive guide, we’ll cover everything you need to know about the field, from the basics of SEO to the latest trends and expert insights.

Rambabu's guide on becoming an SEO Expert
Image: How to become an SEO Expert in Nepal?

Table of Contents

  1. Take SEO Training
  2. Learn SEO Skills
  3. Find SEO Jobs
  4. Learn in Job
  5. Rank Websites
  6. Build Your Authority
  7. Start Teaching SEO
  8. Stay Informed about SEO Updates
  9. People Also Ask these Questions
  10. Conclusion

Take SEO Training

The first step to becoming an SEO expert in Nepal is to start learning SEO with beginner SEO training. You can find many online and in-person courses available in Nepali Language. You can pick the one that fits your schedule and budget to start learning the SEO basics. There are two free SEO training courses that you can join immediately and start learning before investing in any paid SEO course.
Orka Socials SEO Mini Series [on Facebook]
SEO Training Series 2023 [on YouTube]

free seo certificate training in nepal
Image: Free SEO Certification Training by Orka Socials

Master SEO Skills

Once you have a basic understanding of SEO, it’s time to start learning the specific skills you need to be successful. You can dive deeper into keyword research, on-page optimization, technical seo, and link building. You can even join The SEO Inner Circle: Private Coaching Edition to master the core SEO skills to become an SEO Expert.

SEO Expert training in Nepal by Rambabu Thapa
Image: What is SEO? A Visual Guide

Keyword Research

Understand what your target audience searches for. Tools like Google’s Keyword Planner, Ubersuggest, Ahrefs, and SEMrush can help identify high-volume and low-competition keywords. This process involves analyzing search volume, competition, and user intent(search intent).

On-Page SEO

On-page SEO is optimizing individual web pages to rank higher and earn more relevant traffic. Once you have your target keyword, you can optimize the content, title tags, meta descriptions, headings, images, and URLs. It’s important to ensure that your content is high quality, relevant, and provides value to readers.

Technical SEO

Technical SEO focuses on optimizing your website for better SEO health to improve crawling and indexing. It includes improving site speed(CWV), ensuring mobile-friendliness, creating and submitting XML sitemap, optimizing site architecture, and other technical tasks. You can use Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMRush, Moz, Sitebulb, JetOctopus, etc., to audit and fix Technical SEO errors.

Off-Page SEO

Off-page SEO involves activities outside your website to improve your rankings. The goal is to build high-quality backlinks from authoritative sites. Common strategies include guest posting, link placement, influencer outreach, and digital PR.

Local SEO

Local SEO is crucial for small businesses targeting a local audience in Nepal. You can start by claiming and optimizing your Google Business Profile(GBP) listing, gathering reviews, and local link building. If you are targeting a larger area, publishing location-based (city, suburb) pages on your website gives you a competitive advantage.

Find SEO Jobs

Once you have acquired the core SEO skills, you can look for SEO jobs. Many companies in Nepal are looking for qualified SEO experts.

SEO Training for your First Job
Image: SEO Training for Your First Job with Rambabu Thapa

SEO Jobs in Nepal

The growing digital landscape and internet access created demands for skilled SEO professionals. Businesses and Agencies regularly post vacancies on Platforms like MeroJob, JobsNepal, Kumari Jobs, and JobJee. You can even find SEO job opportunities on LinkedIn and Facebook Groups.

Online SEO Jobs:

Websites like Upwork, Fiverr, Freelancer, and LinkedIn are good platforms to hunt for remote SEO positions. You can find local and global SEO projects, allowing you to work remotely. Offer your services independently. Build a portfolio, gather testimonials, and leverage these platforms to find clients.

Learn in Job

The best way to learn SEO is by doing it. Once you have a job, you’ll be able to put your skills to the test and learn from experienced SEO professionals. Every project presents unique challenges. Whether optimizing a large e-commerce site or a local business, each project offers invaluable learning. From technical SEO issues to content strategies, the learning never stops.

Engaging with colleagues, attending workshops, and sharing insights can exponentially increase your knowledge. Remember, SEO is ever-evolving, and collective wisdom is invaluable.

Rank Websites

One of the most important aspects of SEO is to rank websites. Now you understand how search engines work, and you can optimize websites for targeted search terms. Start with easy ranking opportunities like Local SEO. For businesses in Nepal, local SEO can drive significant traffic. Optimize for local keywords and claim GBP listings for quick wins. As you grow, you can aim for more competitive search terms.

SEO Ranking and Traffic Growth Graph
Image: SEO Ranking and Traffic Growth Graph

Build your Authority as an SEO Specialist

As you become more successful in SEO, you should start building your authority in the field. It will help you attract more clients and opportunities. Here are a few things you can consider doing as an SEO Expert:

Write SEO Blogs:

Share SEO insights, updates, and best practices in your blog. This not only positions you as an authority but also helps in driving organic traffic.

Publish SEO Case Studies:

Showcase your successes and methodologies. Case studies provide tangible proof of your expertise. Explain your process, and demonstrate the result and some testimonials that boost your EEAT.

Share your results on Social Media:

Platforms like LinkedIn, Twitter, and Facebook are great for sharing results and insights and engaging with a broader audience. Simple Performance screenshots from Google Search Console and Ahresf to well-designed graphics from Canva catch more eyeballs.

Networking with other SEO Professionals:

Attend local and international SEO conferences. Engage in forums and online communities. Building relationships with fellow professionals can open doors to collaborations and opportunities.

Teach SEO for Beginners

Once you have a strong understanding of SEO, you can start teaching others. Share your knowledge and help others succeed in the field. You can start by writing simple social media posts or short loom videos capturing your screen.

Give Free SEO Tips

Share bite-sized insights on platforms like Facebook, Twitter, TikTok, and LinkedIn or through short blog posts to help others learn SEO. Short posts, reels, and stories get more attention and build your audience quickly.

Record and share SEO Videos

Record your SEO videos or screencasts to share on platforms like YouTube, Instagram, or TikTok. People love video content, and you’ll build a strong fan base that learns from you.

Launch your Free SEO Course

Platforms like Udemy or Teachable allow you to host courses. Starting with a free course can help in building credibility. You can even share your free SEO Course with Facebook Groups or YouTube Channels.

Offer Paid SEO Consultation

Offer in-depth, personalized strategies and insights to clients. Use Calendly to create your availability and ask people to book a suitable time. SEO Experts charge $100/hr to $1000/hr for SEO consultation. It could be a source of extra income.

Launch your Advanced SEO Course

Once you’ve established credibility, an advanced course can be a source of revenue and further establish your authority. It’s better to have your own platform while launching your Advanced SEO Course. You can use Premium services like Wistia and Vimeo to host your videos, LearnDash, or LearnPress to set up your LMS quickly.

advanced seo training course for career growth
Image: Advanced SEO Training Course for Career Growth

Stay Informed about SEO Updates

SEO is constantly changing, so staying informed about the latest updates is important. Keep your skills up-to-date, and always stay ahead of the curve with these simple tips.

Follow Popular SEO Blogs

Regularly read SEO Blogs like Search Engine Land, Search Engine Journal, Ahrefs Blog, SEMRush Blog, etc. to stay up-to-date.

Join SEO Masterminds

Engage in high-level discussions, strategy sharing, and problem-solving in mastermind groups. SEO Masterminds are the best place to scale your SEO services, from learning skills to scaling a business.

Follow Other SEO Experts

Kyle Roof from IMG, Steve Toth from SEO Notebook, Matt Diggitty from Affiliate Lab, Koray Tuğberk GÜBÜR from Holistic SEO & Digital, Jason Hennessey, Kevin Indig, Brian Dean, Neil Patel, and Rand Fishkin regularly share valuable insights. Following them can provide a wealth of knowledge. You can find other SEO experts on Linkedin and Facebook SEO Community(SEO Signals Lab). If you want content in the Nepali Language, you can follow me on Facebook and YouTube to stay up-to-date about the SEO world.

People Also Ask these Questions

Is SEO a Good Career?

SEO, as a career, offers numerous opportunities for growth and creativity. This field is dynamic, constantly evolving with digital trends, ensuring that specialists remain engaged and challenged. For those passionate about digital marketing and analytics, SEO is an excellent choice.

How Much Does an SEO Expert Make?

Salaries for SEO experts vary widely, influenced by experience, location, and the specific industry. Generally, SEO professionals earn competitive wages, with seasoned experts commanding higher salaries due to their expertise and proven results.

Which SEO Course to Learn?

Choosing an SEO course requires considering factors like the course’s comprehensiveness, up-to-date content, practical applications, and industry recognition. Opt for courses offered by established SEO professionals or reputable institutions.

How to Get My First SEO Job?

Securing the first job in SEO involves building a solid foundation of knowledge, creating a portfolio showcasing skills, networking within the industry, and applying for internships or entry-level positions to gain practical experience.

How to Find My First SEO Client?

For attracting the initial client in SEO, showcase your expertise through a professional website, engage in networking, leverage social media, offer competitive pricing, and provide evidence of your skills and success stories.

What Degree Do I Need to Become an SEO Specialist?

While no specific degree is mandatory for becoming an SEO specialist, degrees in marketing, business, or IT can be advantageous. Crucial is acquiring SEO knowledge through courses, certifications, or self-learning.

Do I Need Coding Skills to Learn SEO?

Coding skills are not a prerequisite for learning SEO, but a basic understanding of HTML and CSS can be beneficial. This knowledge aids in understanding web structures and implementing technical SEO strategies.

Can I Learn SEO for Free?

Yes, numerous free resources are available online for learning SEO, including blogs, webinars, and online courses from platforms like Coursera, Udemy, or industry-specific websites.

How to Get an SEO Certificate?

Obtaining an SEO certificate involves completing a course from a reputable provider. Many online platforms offer certification upon successful completion of their SEO courses.

How Long Does It Take to Be an SEO Expert?

Becoming an expert in SEO varies for individuals, depending on the time dedicated to learning, practical experience, and keeping up with industry changes. Typically, it can take several years to gain deep expertise.

Who Is an SEO Expert?

An SEO expert is someone with extensive knowledge and experience in search engine optimization. This professional understands how to increase website visibility, drive traffic, and improve search engine rankings.

How Much Do SEO Experts Earn?

Earnings for SEO experts can range significantly, influenced by factors like experience, location, industry, and the type of employment (freelancer, agency, or in-house).

How Do You Become an SEO Expert?

To become an SEO expert, one should acquire a strong foundational knowledge of SEO principles, stay updated with industry trends, gain practical experience, and continuously learn and adapt to new techniques and strategies.

What Do SEO Specialists Do?

SEO specialists focus on optimizing websites to improve search engine rankings. Their tasks include keyword research, content optimization, link building, and analyzing website performance to develop effective SEO strategies.


If you’re willing to put in the time and effort, becoming an SEO expert in Nepal is a great way to build a successful career. With the right skills and experience, you can find a high-paying job and help businesses of all sizes succeed online.

SEO isn’t a skill set. It’s a journey.

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