Google Business Profiles now supports native post scheduling and multi-location publishing.
Key Takeaways
- Native Scheduling: Users can now schedule Google Posts directly within the Google Business Profile interface without third-party tools.
- Bulk Publishing: A new multi-location feature allows businesses to publish a single post across multiple listings simultaneously.
- Efficiency Boost: The update aims to help businesses plan content in advance, particularly useful for the upcoming holiday season.
Managing local updates is about to become significantly more efficient for multi-location brands and agencies. Google has officially added native post scheduling and multi-location publishing capabilities directly to Google Business Profiles (GBP), reducing the reliance on third-party management tools for basic content distribution.
These updates address two of the most requested features from the local SEO community, aiming to streamline how businesses communicate updates, offers, and events to local customers.
Native Post Scheduling
Previously, business owners had to publish Google Posts in real-time or rely on external software to handle scheduling. With this update, the functionality is built directly into the GBP interface.
When creating a new update, users will now see an option to “schedule this post.” This feature allows for the selection of specific dates and times for content to go live.
Lisa Landsman from Google highlighted the utility of this feature in a LinkedIn announcement, noting that businesses can now “plan your entire week or month in advance.” This capability ensures that posts go live automatically at optimal times without manual intervention.
Multi-Location Broadcasting
For franchises and businesses managing multiple storefronts, the update includes a new bulk-publishing workflow.
Users can now create a single piece of content and apply it to some or all of their managed locations instantly. Landsman described the workflow as an ability to “easily create a single post and apply it instantly to multiple business locations in one click.”
This removal of friction is expected to be a major time-saver for enterprise SEOs who previously had to duplicate content manually across individual profiles.
Timing for the Holiday Rush
The rollout of these features is strategically timed ahead of the busy end-of-year shopping period. Maintaining an active Google Business Profile is critical for capturing local search intent, yet business owners often lack the bandwidth to post real-time updates during peak operational hours.
“We know the upcoming holiday season is a crucial, and hectic, time for your business,” Landsman wrote. She emphasized that these tools are designed to help businesses capitalize on their “biggest opportunity to get events, offers, and updates in front of potential customers who are actively searching.”
