Google has announced another round of structured data and feature removals from its search results as part of ongoing efforts to simplify the user experience. Google’s John Mueller shared the update on the official Google Search Central Blog, stating that the company is removing features that “aren’t being used very often and aren’t adding significant value to users.”
While the announcement didn’t specify every feature being removed, several structured data types and search enhancements have been confirmed to be deprecated or discontinued.
What’s Going Away
According to Barry Schwartz’s report on Search Engine Roundtable, Google is removing the following features and structured data types from Search:
- Practice problem structured data types
- Dataset structured data types
- “Today’s Doodle” box
- Nutrition facts
- Nearby offers and events
- Local bikeshare station status
- TV season selector
- Vehicles for Sale (appears to be deprecated)
- Additional small, organizational elements that were rarely used or lacked official names
Some of these features, such as Nutrition Facts and Today’s Doodle, were unexpected removals since they have been part of Google Search for years.
Clarifications from Google
Google clarified that Dataset structured data will continue to function within Dataset Search, but not in the main Google Search interface.
The company also removed the deprecation banner from the Book Actions documentation, confirming that at least one feature still relies on that markup type. This clarification resolves questions raised earlier this year regarding the status of Book structured data.
Additionally, Google confirmed that this cleanup is not the end of rich results or structured data in Search, emphasizing that the focus is on removing features that add minimal value or see little use.
This follows a series of deprecations earlier in 2024, when several structured data types were retired and later removed from Search Console in September.
Why It Matters
These updates reflect Google’s ongoing push to simplify search results and focus on features that drive meaningful engagement. For SEOs and site owners, this means some structured data markups will no longer yield visible enhancements in search results, so maintaining only relevant and supported schema becomes more important.
As Google continues refining its results pages, structured data strategies should adapt to align with current rich result eligibility and focus on content quality and clarity over legacy markup types.
Source: Search Engine Roundtable
