Microsoft has launched a revamped version of Bing Places for Business, introducing a modernized interface, improved integration with Google Business Profiles, and new recommendation features to help businesses manage their online listings more efficiently.
The updated platform, now hosted at bing.com/forbusiness, enables business owners to create and manage free listings across Bing Search and Bing Maps. The redesign focuses on simplifying access and improving usability following extensive feedback from business owners.
Why Microsoft Rebuilt Bing Places
According to Microsoft, the redesign was driven by months of research with business owners who found it difficult to discover and navigate the previous platform.
“Before we wrote a single line of code, we spent months listening to business owners about their challenges and goals,” the company stated.
Key New Features
1. Faster Google Business Profile Import
The import process from Google Business Profiles has been overhauled for speed and accuracy. Businesses can now maintain key details—such as name, hours, and contact info—while accessing new management tools, including dashboards, bulk editing, and real-time status updates.
2. Recommendation Tool
A newly introduced Recommendation Tool analyzes the completeness of listings and suggests improvements. It highlights high-impact fields such as photos, web and social links, operating hours, and category-specific items. For example, restaurants can add menus or online ordering links.
3. Automatic Migration
Existing Bing Places users are automatically transitioned to the new platform. Simply logging in with previous credentials redirects users to the updated experience.
Find new Bing Places for Business at bing.com/forbusiness.
What’s Next
Microsoft plans to roll out further updates in the coming months, including enhanced integrations with Bing Maps and Copilot, and expanded tools for agencies and marketing partners.
Why It Matters
A complete and accurate Bing Places profile improves a business’s visibility in Bing Search and Bing Maps results. Updated listings ensure customers see the correct location, contact details, and business hours, helping brands maintain trust and drive more local engagement.
Find new Bing Places for Business at bing.com/forbusiness.
