SEO News & Updates
Breaking news, updates, trends, and the latest info you need to know about SEO, Google and other search engines, top PPC platforms, and popular social media networks
SEO Impact of Heavy Background Videos: Mueller Confirms Deferred Loading Strategy
Web designers and SEOs often clash over the use of heavy aesthetic elements, particularly high-definition background videos. However, Google Search Advocate John Mueller has provided reassurance that these heavy assets are unlikely to harm search performance, provided they are implemented
Google Integrates Scheduling and Multi-Location Tools into Business Profiles
Google Business Profiles now supports native post scheduling and multi-location publishing. Key Takeaways Managing local updates is about to become significantly more efficient for multi-location brands and agencies. Google has officially added native post scheduling and multi-location publishing capabilities directly
Salesforce CEO Marc Benioff Ditches ChatGPT for Google Gemini 3, Citing “Insane” Performance
The narrative surrounding dominance in the generative AI space is shifting. While OpenAI’s ChatGPT has long held the position of the industry standard, often receiving the “verbification” treatment synonymous with searching Google, competitors are rapidly closing the gap. Following the
ChatGPT Introduces Shopping Research for Personalized Product Discovery
OpenAI has launched a new feature in ChatGPT aimed at enhancing product discovery. Shopping research helps users create personalized buyer’s guides by gathering product information from across the web. This new tool is available today on both mobile and web
Pew Data Shows 84% of Adults on YouTube, Highlighting Continued Platform Growth
New data from Pew Research Center shows that YouTube and Facebook continue to be the leading social media platforms in the U.S., with 84% of adults using YouTube and 71% using Facebook. However, emerging platforms like TikTok, Instagram, WhatsApp, and
Google Clarifies Gemini 3’s Role in Search After Misinterpreted Comments on Auto-Routing Queries
Google has clarified how Gemini 3 will be used in Search after comments from Jonathon Heard, Google’s industry head for insurance, sparked confusion at an event hosted by Simply Business in London. While Heard suggested that complex queries would be
Q3 Google CTR Report Shows Brand Searches Spreading Clicks Beyond the Top Spot
Advanced Web Ranking’s latest Q3 2025 report highlights notable changes in Google organic clickthrough behavior, showing shifts in how users interact with branded, commercial, and longer queries. The analysis compares July–September with April–June, using an international dataset that captures broad
Introducing the Branded Queries Filter in Google Search Console
On November 20, 2025, Google announced a new feature in its Search Console Performance Report called the branded queries filter. This tool builds on last month’s Query groups launch and helps website owners better understand how traffic comes to their
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